YouTube Owner Analytics

YouTube Owner Analytics is a single HTML page that reads your own channel's private analytics from Google and shows them as one dashboard. It is meant for channel owners and managers who want more detail in one place than a single YouTube Studio screen gives.

The page runs entirely in your browser. After you sign in, it sends requests straight to the YouTube Analytics API and the YouTube Data API using your permission, and draws the results. Nothing is stored on a server.

• A Google account that owns or manages the YouTube channel.
• A Google Cloud project with YouTube Analytics API and YouTube Data API v3 enabled.
• An OAuth Client ID of type Web application.
• A web address to open the page from: your own HTTPS website, or http://localhost:8000 for testing. Google does not allow sign-in from a file opened by double-click (file://).
• A modern browser such as Chrome or Edge, and an internet connection (the page loads Google sign-in, Chart.js and the Excel library from the internet).

1. Open Google Cloud Console and select or create a project.
2. Go to APIs & Services, then Library. Enable YouTube Analytics API and YouTube Data API v3.
3. Open the OAuth consent screen (in newer layouts, Google Auth Platform). Choose External, enter an app name and your email, and under Test users add the Google account that owns the channel.
4. Go to Credentials, Create credentials, OAuth client ID, and choose Web application.
5. Under Authorized JavaScript origins, add only the site address, for example https://learn.example.com. Do not include a file name or path and do not end with a slash. Leave redirect URIs empty.
6. Create the client and copy the Client ID (it ends with .apps.googleusercontent.com).
7. Upload this HTML file to that site, or run python -m http.server 8000 in its folder and open http://localhost:8000/youtube-owner-analytics.html. If you use localhost, also add http://localhost:8000 as an authorized origin.
8. Paste the Client ID, tick Include revenue only if your channel is monetized, and click Sign in with Google.
9. On the "Google hasn't verified this app" screen, click Continue (this is normal for your own app in Testing mode), then approve the permissions.

Google can take 5 minutes to a few hours to apply new origins or settings.

• Sign in with Google: opens Google's account popup. Pick the account that owns the channel.
• Automatic sign-in: the page remembers your Client ID and that you signed in before. On the next visit it quietly asks Google for a new token. If the browser or Google needs you to interact, the page shows the sign-in button instead.
• Refresh: gets a fresh token and reloads all data. Tokens last about one hour, so press Refresh if you see "Invalid Credentials".
• Switch account: shows the account chooser again.
• Sign out: revokes the token and returns to this page.
• While your OAuth app is in Testing status, Google may ask you to approve again about every 7 days.

Toolbar

• Date range menu: 7, 28, 90 or 365 days, or Custom range with two date pickers and Apply.
• Refresh, Download report, Daily CSV, Excel export, Print / PDF, Help, Switch account, Sign out.

Insights and goal

A list of sentences worked out from the data already loaded, plus the subscriber goal box.

Scorecards

Totals for the chosen period. Percentages such as "+12% vs previous" compare with the same number of days immediately before the period.

Modules

Insights are plain sentences calculated in your browser from the data on screen. They cover period-over-period change in views, best day, start versus end of period trend, engagement per 100 views, subscribers gained per 1,000 views, biggest traffic source, share of views from existing subscribers, Shorts share, strongest weekday, top video share, top country and publishing pace.

The goal tracker divides net subscribers gained in the period by the number of days to get a daily pace, then estimates days and date to reach your target. It is a simple projection, not a forecast, and it is only as steady as the period you chose.

1. Choose one of your last 20 uploads, or paste a video link or ID (watch, youtu.be, Shorts and live links work).
2. Click Analyze video. It uses the date range currently selected.
3. Read the scorecards, the daily views chart and the retention curve. The note under the curve shows how many viewers remain at 10%, 25%, 50% and 75% of the video and where the biggest drop-off happens.
4. Scroll for traffic sources, subscribers versus non-subscribers, countries, search terms and age and gender for that video.
5. Click Download video report to save a text file for that video.

Only videos from the signed-in channel work. Retention can be empty for videos with very few views or very short periods.

Enter up to 8 handles (such as @channelname), channel IDs or channel links, separated by commas, then click Compare. The table shows subscribers, total views, video count, views per video and join date, with your own channel first. It uses public numbers only. Subscriber counts are rounded by YouTube, and some channels hide them.

Tick Include revenue before signing in. This asks for one extra read-only permission. Revenue cards and three revenue tables then appear. They work only for channels in the YouTube Partner Program. If you did not tick the box earlier, sign out, tick it, and sign in again. Revenue values are estimates in your account's currency.

• Download report (.txt): summary, insights and every table in plain text, with video links.
• Daily CSV: one row per day with views, watch minutes, average view duration, subscribers gained and lost, likes, comments and shares.
• Excel export (.xlsx): one sheet for the daily data, one for insights, and one per table, with numbers saved as numbers.
• Print / PDF: hides the controls so you can print or save the page as a PDF.
• Download video report: text file for the video you analyzed.

• YouTube delays analytics by about 2 days, so the newest period ends two days ago.
• Analytics days follow Pacific Time, so a day can differ slightly from YouTube Studio in your own time zone.
• Numbers may differ slightly from YouTube Studio because of rounding, spam filtering and later corrections.
• Only the signed-in channel's private analytics are available. Other channels can only be compared using public numbers.
• Private, deleted or unavailable videos can be missing from lists.
• Public subscriber counts are rounded, and recent subscribers lists include only people who made subscriptions public.
• Top lists show 10 to 15 rows. Comments show the latest 50.

The YouTube Data API has a free daily quota of 10,000 units. A full dashboard load uses only a handful of units, and the Analytics API has its own, separate limits. A full load runs about 30 requests one after another, so it can take several seconds. A section that fails shows its own error and the others still load.

• The page requests read-only permissions: youtube.readonly, yt-analytics.readonly, and optionally yt-analytics-monetary.readonly.
• The access token stays in the page's memory and is not saved. Your Client ID, revenue choice, subscriber goal and a "signed in before" flag are saved in your browser's local storage.
• There is no server, tracking or database. Requests go from your browser directly to Google.
• You can remove access at any time with Sign out, or at myaccount.google.com under Security, Third-party access.
• The Client ID is not a secret, but do not share exported reports if they contain private business data.

• Views: counted views of your videos in the period.
• Watch time (hours): total time viewers spent watching.
• Average view duration: average time per view, in minutes and seconds.
• Average percentage viewed: how much of a video viewers watch on average.
• Net subscribers: subscribers gained minus subscribers lost.
• Retention: the share of viewers still watching at each point in a video.
• Engagement per 100 views: likes, comments and shares divided by views, times 100.
• CPM: estimated revenue per 1,000 ad impressions.
• Traffic source: where a view came from, such as suggested videos, search, subscribers or external sites.
• Estimated revenue: earnings estimate before final adjustments by YouTube.

Can I see another channel's analytics?

No. Google only gives private analytics to the channel's owners. You can compare public numbers only.

Does it work for a brand account or a channel I manage?

Yes, if the Google account you sign in with has access to that channel's analytics. If the channel is under a brand account, sign in with the account that manages it.

Can several people use it?

Yes. Each person signs in with their own Google account, and each account must be listed as a Test user while the app is in Testing mode.

Why does it ask me to sign in again every week?

Apps in Testing mode have shorter approvals. Publishing the OAuth app removes this, but Google may then require verification because of the YouTube scopes.

Does it change anything on my channel?

No. All permissions are read-only.